Stock a pen no one else on your shelf can offer
BLUSAIGON makes handcrafted mother-of-pearl pens in Saigon, Vietnam. Every barrel is inlaid by hand with natural nacre — Tahitian black pearl, New Zealand abalone, Northern Australia white and blue pearl, Mississippi pearl — using khảm trai, a Vietnamese inlay craft practised for roughly a thousand years. Because shell is a natural material, every pen in a shipment is visually different. For a retailer, that is unusual: you are not stocking units, you are stocking individual pieces.
We have been manufacturing since 1997. More than 100 artisans work in our own 10,000 m² workshop — we are the maker, not an intermediary, so lead times, quality control and reorders come from one place.
Who we partner with
Fine writing & pen specialists
If you already carry Montblanc, Pelikan, Sailor or Nakaya, BLUSAIGON gives your customers something structurally different from all of them: not a resin or urushi barrel, but hand-cut natural shell inlay from a living craft tradition. Strong for customers who have bought the obvious brands and want the next thing.
Luxury retailers & department stores
Pens sit well beside jewelry, watches and leather. Our range spans an accessible entry tier through to gemstone-set limited editions, so a single counter can serve both impulse gifting and high-ticket purchase. We already trade at Diamond Plaza in Ho Chi Minh City and Lotte Department Store in Hanoi.
Five-star hotel boutiques & resort retail
A handcrafted Vietnamese pen answers the question your guests actually ask — what can I take home from Vietnam that is beautiful, compact, and not a souvenir. It travels in hand luggage, needs no care instructions, and carries a story your staff can tell in one sentence. We currently operate counters at Sheraton Saigon, Galle Watch and Tan My Design in Hanoi, Huế Imperial City and Huế Legend.
Corporate gifting agencies & promotional distributors
If your clients ask for premium gifts above the promotional tier, we supply on a per-project basis with white-label packaging, engraving and logo application.
Partnership models
| Model | Best for | How it works |
|---|---|---|
| Wholesale | Retailers with an established gift or writing category | You buy at wholesale, set your own retail price. Reorder any time; no exclusivity required. |
| Consignment / concession | Hotel boutiques and resort retail testing a new category | We supply stock and display; you take an agreed margin on sales. Low risk to start. |
| Exclusive territory distribution | Distributors able to develop a market | Country or regional exclusivity against an agreed annual volume, with marketing support. |
| Project supply | Gifting agencies and corporate resellers | Per-order supply with your client’s branding on packaging and engraving. |
What partners receive
- Wholesale pricing with volume tiers, and margin structures appropriate to luxury retail
- Branded display units and counter merchandising designed for the range
- Product training for your sales staff — materials, craft process, and how to talk about shell variation
- High-resolution photography, video and copy for your own site and channels
- Engraving service — we can equip your counter or fulfil engraving centrally
- 24-month product warranty and lifetime BluCare+ servicing honoured through you
- Listing on our official stockist directory
- Restock lead time typically 3–5 weeks depending on shell availability
What we look for in a partner
We are selective rather than exclusive by default. What matters to us: a physical location or channel where a customer can hold the pen; staff who can explain why it costs what it does; a customer base already comfortable in the fine-gift or fine-writing price range; and pricing discipline — we protect partners by holding retail price consistent across markets.
Frequently asked questions
What is the minimum opening order?
It depends on the model — a hotel boutique consignment counter starts far smaller than an exclusive-territory distribution agreement. Tell us your channel and we will send the relevant terms sheet.
Do you offer exclusive territory rights?
Yes, for distributors able to commit to an agreed annual volume and a market development plan. Exclusivity is granted by country or region and reviewed annually.
What margin can we expect?
Margins are set to be workable for luxury retail and vary by model and volume. We share the full structure once we understand your channel.
Can we sell online as well as in store?
Yes, subject to agreed pricing and territory. We ask partners not to list on open marketplaces without prior agreement, to protect brand pricing.
Where do the materials come from?
Shell is sourced from established suppliers in New Zealand, Australia, Tahiti and the Mississippi river system. Plating, lacquer work and all inlay are done in our own workshop in Ho Chi Minh City.
Can you produce under our own brand?
We produce co-branded and client-branded pieces for corporate projects. For retail partnerships we generally sell under the BLUSAIGON name, since the craft origin is the reason customers buy.
How long does it take to set up a counter?
From signed terms to stocked display, typically four to six weeks including display production and staff training.
Enquire about stocking BLUSAIGON
Distribution and retail partnerships are handled by Ms. Ngân.
Email: sale@blusaigon.com or we@blusaigon.com
Head office & flagship: BLUS MAISON, 129E Nguyễn Đình Chính, Phú Nhuận, Ho Chi Minh City, Vietnam
Please include your company name, location, the type of retail or channel you operate, and the brands you currently carry. We reply to qualified enquiries within two working days.
Looking for gifts for your own clients or staff rather than for resale? See Corporate Gifts.